Vitalize was born from a passion for performance and recovery, founded by Ayden, a seasoned high-performance strength and conditioning coach. With experience working with elite teams such as North Harbour Hockey’s U21 National Campaign, the NZ Women’s Volleyball team, and various rugby and hockey clubs, Ayden witnessed firsthand the importance of effective recovery.

Guided by core values of quality and wellness, Vitalize is committed to offering premium sports recovery products that help reduce injury and empower everyone on their journey to a healthier, better version of themselves.

Vitalize is gearing up to revolutionize recovery in 2025 with the launch of its full range of premium recovery products. Designed to support athletes and active individuals alike, this comprehensive lineup will set a new standard for performance, wellness, and injury prevention. Stay tuned for exciting updates!