We’ve reinvented the old stinky muscle creams into powerful, pleasant plant-based formulas that actually deliver. Vitalize’s highly potent, 100% natural creams boost performance, aids recovery, and keeps your skin smooth and your senses happy - before, during, and after exercise.
Let customers speak for us





The Performance Pack
Muscle Activation:
Powered by Ginger and Mustard Seed Oil, this warming formula boosts circulation and primes your muscles for peak performance.
Anti-Inflammatory:
Infused with Arnica and Menthol, this cooling blend soothes inflammation and accelerates post-workout recovery.
Muscle Relaxation:
Featuring Magnesium and Arnica, this deep-relief formula eases muscle tension and helps prevent stiffness before it starts.


Vitalize is proud to announce our official partnership with Auckland FC, supporting the club both on and off the field. As a New Zealand-made brand focused on natural recovery and performance, we're excited to back a team that shares our values of dedication, resilience, and community.

Our Founders Story
Born from Sport. Built for Recovery.
Vitalize was created by high-performance coach Ayden Kelly, who grew frustrated with recovery products that were overpriced, chemical-heavy, and unpleasant to use. from an idea he had in his living room he crafted a clean, natural alternative, and today, Vitalize is trusted by some of New Zealand’s top athletes.
Our mission is simple: to help you move better, recover faster, and perform longer, without compromise.