A major milestone for a Kiwi brand built to help people Prepare. Prevent. Recover.
We’re incredibly proud to announce that Vitalize Sports Recovery has officially been approved as a supplier to ProPharma NZ, part of the EBOS Group.
For us, this is much more than simply adding another distributor to the list.
It’s a huge vote of confidence in what we’ve been building.
From a Kiwi startup to the shelves of New Zealand
Vitalize was created with a simple goal: to develop high-quality, effective recovery products that people could actually use as part of their everyday training and active lifestyles.
Since launching, we’ve worked hard to build a brand that represents quality, performance and trust — while staying true to our roots as a 100% Kiwi-owned and New Zealand-made business.
Our products are already available through a growing network of pharmacies, retailers, sporting organisations, athletes and health professionals across New Zealand.
Now, becoming an approved supplier to ProPharma NZ opens up an entirely new level of opportunity.
ProPharma is part of the EBOS Group, one of the largest and most established healthcare and pharmaceutical businesses in Australasia. Through its pharmacy distribution network, ProPharma services independent pharmacies and major pharmacy channels across New Zealand, including Chemist Warehouse.
That means Vitalize now has the infrastructure and supplier relationship required to potentially reach pharmacies and major retail channels right across the country.
Why this matters
Getting a product onto a pharmacy shelf isn't just about having a good product.
Retailers need to know that a brand is reliable, professionally operated, compliant, capable of supplying consistently and — most importantly — trusted by consumers.
Being accepted as a supplier to ProPharma is another important step in demonstrating that Vitalize is ready to operate at that level.
It doesn't mean our products are automatically ranged in every pharmacy or retailer within the network. But it does mean we've earned the opportunity to be considered.
And for a young New Zealand brand, that's something we're incredibly proud of.
Built in New Zealand. Ready for New Zealand.
What makes this milestone even more exciting is where Vitalize has come from.
We started as a small Kiwi business with a big ambition: to create better sports recovery products without compromising on quality.
Today, we're continuing to grow our presence across New Zealand, working with athletes, teams, pharmacies, retailers and everyday people who want to train hard, recover well and keep doing what they love.
Our range of Preheat Active, Chill Restore and KnotAway has been developed around a simple philosophy:
PREPARE. PREVENT. RECOVER.
And now, with ProPharma behind us, we're one step closer to making Vitalize available to even more New Zealanders.
What's next?
This partnership gives us an exciting pathway to pursue ranging opportunities across some of New Zealand's largest pharmacy and retail channels.
We're going to continue doing what we've always done — building great products, supporting athletes, listening to our customers and proving that a small New Zealand brand can compete on a much bigger stage.
This is another big step for Vitalize.
From a Kiwi startup to a recognised supplier within the EBOS Group network, we're incredibly excited about what comes next.
And we're only just getting started.
Vitalize Sports Recovery
Prepare. Prevent. Recover.
Proudly Kiwi. Built for something better.
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