At Vitalize, we’re all about helping you stay active, naturally, with our range of sports creams designed to support your body through every step of your routine. But we also believe in giving back to the community that inspires us to keep moving. That’s why we’re thrilled to announce our partnership with I Am Hope, a New Zealand charity doing incredible work for our young people’s mental health.
From today, every time you purchase a Vitalize product, $1 from your sale will go directly to I Am Hope to support their mahi.
Why I Am Hope matters to us.
I Am Hope, founded by Kiwi comedian and mental health advocate Mike King, is on a mission to change how we talk about mental health in Aotearoa. They’ve spoken to over 300,000 kids in schools across the country, helping to normalise conversations about self-doubt and distress. Through their Gumboot Friday initiative, they’ve funded free counselling for more than 10,000 rangatahi, giving them a safe space to talk and the tools to thrive. As a brand that values wellbeing—both physical and mental—we couldn’t think of a better cause to support.
Our founder, Ayden Kelly, has always believed that Vitalize should be about more than just creating effective sports creams. “We’re here to help people live their best lives, and that means supporting the causes that matter,” Ayden says. “I Am Hope is making a real difference for our youth, and we’re proud to play a small part in their work by contributing to their efforts.”
How you can get involved.
It’s easy to join us in supporting I Am Hope while taking care of your active body. For every purchase of Vitalize you make, $1 will be donated to I Am Hope, helping them continue their vital work across New Zealand.
Our sports creams are crafted with natural ingredients to help you prepare, prevent, and recover—naturally. From Capsicum Oleoresin in Preheat Active to Menthol in Chill Restore and Magnesium Chloride in KnotAway, we’ve harnessed nature’s best to keep you moving.
And now, with every purchase, you’re also helping to give our young people the support they need to keep going too.
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Stay Active Naturally with Vitalize.